2005

What do you do when you have an unhealthy interest in fashion and beauty? Start a blog! That’s how Fashionese Daily started. The name wasn’t Fashionese Daily at that time, but the content was more or less the the same. Hanzky needed an outlet to document her recent shopping spree, trends she likes or hate, products she’s tried, celebrity fashion mishaps and many other things.

2007

The name Fashionese Daily was born. At that time, Hanzky was still living in the States. In April, Affi joined Hanzky and strengthen Fashionese Daily beauty contents. At that time, she was still working in MAC Cosmetics as PR Manager. In May 27, Fashionese Daily forum was open for business. Now called Female Daily forum. As the first Fashion & Beauty forum in Indonesia, membership grow very rapidly. But it’s never about the quantity we’re looking for but the quality of the discussion and the member. The forum is very well moderated and we implemented a very strict approval process and wouldn’t hesitate to ban members who don’t follow the rules. It has grown into a niche community for Indonesian fashion and beauty addicts that have strong interest in the industry

2008

Hanzky went back home in August and Affi resigned her job in October. The two decided to go all out in Fashionese Daily. They worked remotely, from one coffee shop to another while networking and opening themselves to the fashion & beauty industry in Indonesia. We’re excited to be part of the hot Indonesian digital scene and contribute to the Indonesian Fashion Scene and bring it to a wider audience

2009

We finally have a small office in Bangka Raya and Vanya joined our team.

2012

Fashionese Daily has two channels now; Style & Beauty.

Fashionese Daily DNA

Editorial Style: Combining traditional editorial along with Web 2.0 reader-driven approach, a bridge between personal blog and magazine.

Readership: Our readership consists of the most influential consumer segment, those with high consciousness in style, beauty and fashion. Because of our loyal followings and continuously growing audience, many of whom are consumer advocate and opinion leaders, we have attracted industry’s best brands and helped them create brand awareness through reviews and integrated sponsorships.